The Philippe Model brand, internationally known for its sneakers, has been sold by 21 Invest to the Italian Swinger International SpA. 21 Invest is the private equity fund founded by Alessandro Benetton. With this acquisition, the company strengthens its presence in the premium fashion segment.
The brand’s sneakers are present in the most important markets in Europe, North America and Asia.
“Philippe Model has a very strong aesthetic and values-based heritage. The acquisition is carried out with the aim of respecting the history of the brand while promoting a contemporary evolution. Our strategy includes image, distribution and product. We want to renew the storytelling through communication that appeals to an international and quality-conscious audience. The expansion of the offer with a clothing collection will allow us to create a complete and coherent style universe. This will make Philippe Model a point of reference in the premium casual luxury segment,” emphasized Mathias Facchini, President of Swinger International.
The company, founded in Verona, is active in the creation, production and distribution of women’s and men’s fashion collections. In addition to the new addition Philippe Model, the group also owns the Genny brand. The company also holds production and sales licenses for international brands.
A few days ago, a consortium of industrial investors acquired the Etro family’s minority stake in the brand of the same name. The takeover took place in consultation with L Catterton. The consortium includes Turkey’s Rams Global, Mathias Facchini of Swinger International and banker Giulio Gallazzi through Sri Group. L Catterton remains the majority shareholder of Etro and will continue to actively support the brand’s long-term growth strategy.
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