Swarovski opens new flagship in Shanghai

Swarovski opens a new flagship store in the Hong Kong Plaza in Shanghai.

It is the first flagship store of its kind in Asia, announced the Austrian crystal supplier on Wednesday. This year Swarovski has already opened 27 stores with the new “Instant Wonder Boutiques” store concept.

Swarovski flagship store in Shanghai | Photo: Swarovski

“During the entire time of our transformation, we have been working towards such a moment – the moment when guests not only explore Swarovski products, but can also immerse themselves in our point of view, our personality and the experience, the sense of joy and innovation from which every product is created to understand. This is a sensual journey and we are proud to bring it to the Shanghai market, ”said Swarovski CEO Michele Molon.

Swarovski flagship store in Shanghai | Photo: Swarovski
Swarovski flagship store in Shanghai | Photo: Swarovski

The store is based on Swarovski’s brand codes, colors and packaging. It was designed under the direction of creative director Giovanna Engelbert.

“I’m incredibly excited to reveal this beautiful place, inspired by the thriving landscape of China and its people,” said Creative Director Giovanna Engelbert. “It’s the largest and most ambitious store we’ve ever built, thought out inch by inch and turned into reality – it’s breathtaking and connected to everything we’ve done so far,” says Engelbert.

Swarovski flagship store in Shanghai | Photo: Swarovski
Swarovski flagship store in Shanghai | Photo: Swarovski

The Shanghai flagship store was officially opened on Wednesday.

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