At the same time, the group is working on an extension of its own chain of the Kabine, which also offers a range of baby items but also aims for clothing for older children, decoration and presents. Now there are two branches, in Oostende and Chef. “We open a third store before the summer Blankenberge And then the intention is to attract Flanders in strategic places, “says Vanhalst. The group speaks of 15 stores, but does not stick to it.
Kabine is aiming for another clientele than DreamBaby, the CEO explains. “They complement each other. There is perhaps 20 percent overlap in products.” For the rest, Kabine focuses more on premium brands and new hip brands, which are sometimes a bit more expensive. There is also a coffee and lunch bar to the stores.