“The sunglasses market is in a process of mutation from the massive ones to a world more niche. Limited edition capsules are on the risethat is why it is no longer so easy to find two people with the same glasses, as it used to be common before”, explain the referents of working glassone of the most recognized sunglasses retailers with points of sale in the main shopping malls in the country.
In the age of social media, sunglasses trends are related to the most current aesthetics, that do due justice to the concept of fashion accessory to which they are associated. Sunglasses are probably one of the few accessories capable of taking styling to the next level.
From futuristic styles to the most timeless models, they coexist in this year’s summer trend. The street style plays a very significant role on the fashion board and it is enough to focus on what influencers wear when it comes to protecting their eyes, to understand that stylistic choices are not random, but rather strategically studied.
“There is also a tendency to change in manufacturing materials, opting more for materials that are friendly to the environment, in this segment Vulk is a pioneer with the line activist, the first biodegradable glasses on the national market”, they say from Working Glass and add: “Today the brands are targeting the average and economically more active public, between 20 and 50 years old, and the trends are large, square or rectangular glasses, there are a return to the well-known ‘cat’s eye’ and to the full plates that we used to see in more sporty lines, today they are used for urban glasses”.
The versions with black or tortoiseshell paste never go out of style, this summer the sunglasses “Cat Eye” they reinvented themselves in a metallic key, staying as minimalist as possible. Sports inspiration also takes over, sports models for skiing are an urban trend. However, the big star are the futuristic glasses with mirrored lenses and XL shapes that occupy a large part of the face.
Fashion for 2023 transcends the summer season and has its sights set on Europe. For this reason, exclusivity and collection is highly valued. “In this segment we can have, for example, the limited edition of Vulk Eyewear with his line” Vulk by Rolling Stone”, with a design and packaging worthy of the European market, or the line panty gordon with unique designs. In this regard, we have everything that is trending, both in what is fashion and also in lines designed to collaborate with the environment”, they detail from the Vulk exclusives retailer.
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