Nick Toet, the successor of Janny van der Heijden as a jury member throughout Holland Bakt Kids, is not exactly a crowd puller. In fact: TV-Duider Victor Vlam speaks of a very large flop.
All of Holland Bakt is one of the best known titles of Dutch television. The adult variant has been a hit for years, although the viewing figures do decrease, and there is also a junior version: the whole of Holland Bakt Kids. Since this season, that variant has to do without Janny van der Heijden: she wants more time for family and has been succeeded by Nick Toet.
Bad jury change
Nick, who immediately exploited his increasing fame by becoming the sign of Jumbo, is not yet exactly a crowd puller. The kids variant started leaners last weekend.
It is a disappointment, says TV critic Victor Vlam X. “The whole of Holland Bakt Kids is one of the largest flops this fall. In advance, Jan Slagter apologizes, but 113,000 viewers for a program whose regular edition attracts around 2 million viewers is extremely bad. The jury change does not work out well.”
Much fewer viewers
Victor apologizes to Jan in advance, because the boss of Omroep Max is notorious for his handling of critics. He always gets very angry if you call one of his programs a flop.
Yet, according to Victor, it is really true. “Last season started with 199,000 viewers, according to Tina Nijkamp. The first season was around half a million. Maybe Janny’s departure was less voluntary than was said, but in particular intended to boost the viewing figures. I find that plausible but did not work.”
Had a longest time
The rack is a bit out, says Victor. “The regular season also started disappointingly last year with 1.4 million viewers. That indicates that the format had its longest time.”
What does it get through? He points to the ‘interesting explanation’ of his follower Annemieke. She says: “Level of the bakers has deteriorated. Because they clearly want to be very inclusive.”
Inclusive bakers
What does that according to this Annemieke show? “There must be bakers of color, non-hetero, vega (n) bakers. They no longer select at the level but on personalities and peculiarities. The viewer pokes through that.”
One Robert finds it faint to shift the falling figures from Heel Holland Bakt to diversity thinking. This is just regular TV casting, he says. “Every television program always does that. Come on, Victor, you know that too.”