The mail order company Otto was able to achieve strong growth around the Black Friday campaign day. In the “Black Friday phase”, which at Otto lasted from November 19th to December 2nd, order values in the goods business increased by around 17 percent compared to the same period last year, said the company, which is part of the Hamburg trading and services group Otto Group on Tuesday with.
“We are very satisfied with how the Black Friday campaign period went,” said Marc Opelt, chairman of Otto’s divisional board, in a statement. “It is particularly pleasing that this growth is noticeable both in our own trading business and on the marketplace. We’re welcome to continue like this in the remaining weeks of the Christmas business.”
The number of orders and buyers is also increasing significantly
The online retailer was also able to make significant gains in other important key figures in the most recent promotional period. The number of orders increased by 18 percent and the number of people ordering by twelve percent compared to the previous year. According to the e-commerce specialist, particularly popular products were smartphones, game consoles and headphones, but also carpets, shoes and bed linen.
Otto boss Opelt viewed the “Black Friday phase with the highest order volume in the company’s history” as confirmation of the company’s supply strategy. “Black Friday is one of the busiest days of the year for us and many other retailers. It is essential, not just for the Christmas business, but for the entire annual turnover. “In view of the sometimes extremely high price discounts in a highly competitive market environment, opportunities and risks must be constantly weighed up,” he emphasized. “That also means focusing on the right offers and product ranges. I am pleased that we have correctly anticipated the needs of our customers this year with our around 40,000 deals.”