Starbucks was completely hip, but the coffee chain is now having problems: ‘Everything is going wrong’

The time when it was ‘cool’ to walk down the street with a cup from Starbucks is behind us. The coffee giant’s profits are under considerable pressure and investors are dissatisfied. New CEO Brian Niccol is trying to turn the tide, including 200,000 new felt-tip pens. “The hip coffee shop in the city is no longer Starbucks.”

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