Canadian online fashion retailer Ssense has introduced an advanced generative AI chatbot tailored to the specific styling and shopping needs of its customers.
The new OpenAI plugin revolutionizes the field of fashion and design recommendations and offers users who want personal advice an interactive and conversational function, SSense announced last week on the LinkedIn career network.
The chatbot, currently available to ChatGPT Plus subscribers, combines OpenAI’s breakthrough technology with Ssense’s proprietary AI models. With new integration possibilities, the chatbot enables customers to search for information on specific products and receive comprehensive, contextual answers, which are provided with direct links to articles from Ssense’s extensive range.
Shopping advice by AI
At the heart of this innovation lies the use of a proprietary blend of five different AI models calibrated to deliver responses with unprecedented accuracy and sophistication. This plugin, which focuses on text-generating chatbots, draws its fashion advice and trend analysis from the Montreal-based company’s extensive product catalog, which includes ready-to-wear as well as a variety of other categories.
A recent demonstration showcased the chatbot’s capabilities. When asked by a shopper who wanted to put together “cool, luxe streetwear-inspired outfits in neutral tones,” the chatbot quickly made a series of recommendations. From the beige, long-sleeved T-shirt from Acne Studios to the beige, wide-cut cargo trousers from Coperni and other versatile combination options, the chatbot responded to the specified wishes, according to the retail magazine Retail Bum.
This announcement follows an earlier initiative by Ssense to use ChatGPT as the stylist on the company’s Instagram account. This strategic move followed similar successful efforts by prominent industry players including Shopify, Mercari, Zalando and KXNT – a web store powered by Kering. Retail Bum found that various market leaders are actively exploring the immense potential of generative AI chatbots to enhance the online shopping experience.
The use of chatbot AI and technology
Fashion companies can leverage chatbots’ language proficiency in a variety of ways to improve customer service, enhance shopping experiences, and drive business growth. In addition to personal styling recommendations, fashion chatbots can act as virtual shopping assistants, guiding customers through their online shopping journey. They can help users find specific products, answer questions about product availability, provide sizing and fit information, and assist in the checkout process.
In addition, chatbots equipped with AI can analyze large amounts of fashion data, including trends in social media, catwalk shows and customer preferences. Leveraging Linguistic Data Processing (NLP or Natural Language Processing), these chatbots can generate trend reports and insights into the fashion industry, helping companies stay ahead of the latest trends and make informed business decisions.
This translated post originally appeared on FashionUnited.uk