The Canadian online fashion retailer Ssense is celebrating its 20th anniversary this year and is launching the collaboration project Ssense XX to mark the occasion.
In collaboration with 20 brands and designers, Ssense is releasing 20 limited drops, the company said in a statement. Joint collections were created with, among others, 032c, Acne Studios, Jil Sander, Marine Serre, New Balance, Rick Owens, Salomon, The North Face and Thom Browne. The exclusive collections will be available on the interactive Ssense XX website between October 11th and November 7th.
The company’s anniversary is also being celebrated in stationary retail: in the brand’s flagship store in Montreal, the drops are presented on a huge screen that extends across the entire five-story facade of the store.
“While many heritage brands use an anniversary to look back, we use Ssense XX to look forward by creating something new together with our network of creatives who have played an influential role in shaping who we are today and create something special"says Daniel Habashi, Chief Customer Officer of Ssense.