Lindustry of men’s perfumes SS 2023 seems to need new idols to conquer the young people of Gen Z. Thus, apart from some rare cases – see the renewed contract of Dior from 20 million dollars to Johnny Deep as testimonial of Suvage -, the most inclusive faces of the moment interpret the new men’s fragrances. Especially in the male universe where the concept of virility takes on new nuances every day.
SS 2023 men’s perfumes: new reference models
Chanel chooses as the face of his fragrance Blue de Chanel the young man Timothee Chalamet who at the last Venice Film Festival had presented himself on the red carpet with an a-neck blouse scarf with a breathtaking neckline on the back.
Gucciinstead, for Guilty bet on rappers A$AP Rocky who instead of bandanas, prefer scarves and braids on their heads. While from September Charlie Heaton Of Stranger Things will be the testimonial of the new Phantom Parfum Of Paco Rabanne: with a press release, the Maison declared that it had chosen him precisely for his nonconformist charisma.
The new SS 2023 men’s perfumes indulge the tastes of a new gentleman empathetic and committedsensitive to gender issues, inclusion, eco-awareness.
SS 2023 men’s perfumes, the predominant notes
In the new SS 2023 men’s perfumes flowery touches blossom, composed mainly of notes of violet and white petals.
Among the flowery jus for him we thus find the new Gentleman Society Of Givenchy with notes of narcissus and woods, inside a bottle made of 15% recycled glass. Also This is Him! Undressed Of Zadig&Voltaire with an effervescent note of orange blossom meets musk and sandalwood.
Then there are the sweet and gourmand touches of pralines, chocolate and marshmallows. Ambassador Intense Of Gisadafor example, opens with a citrus trail that then veers towards more enveloping and aphrodisiac notes of caramel, raspberry and cinnamon, before moving on to a warm base of vanilla.
Classic blends revisited
For those who, on the other hand, prefer the classics, the classics are perfect blend citrus and aromatic. Among the masculine notes par excellence there are bergamot, cedar, lime, grapefruit, orange, sage, mint and all the balsamic, aquatic and ozonated accords.
To make them more modern, however, the noses have revisited them with typical ingredients of Middle Eastern perfumery such as oud. «The most sought-after notes in men’s perfumery are those that generate round and enveloping compositions – he explains Frederick Five, chief commercial officer Of New Cosmeticy which produces fragrances for third parties – where the richness of the raw materials used stands out. We find amber hints, mixed with tonka bean and marine accords. Also like the mix of citrus notes that blend with woods and spices»
That’s how we talk about intense eau de toilette as in the case of L’Eau d’Issey Pour Homme Vetiver Of Issey Miyake with ginger, clary sage and vetiver. Or extracts, so precious that the concentration of perfume in alcohol is around percentages ranging from 20 to 40% with focus on the base notes. Impossible not to leave the trail.
iO Woman © REPRODUCTION RESERVED