The e-commerce company Sportspar GmbH was able to grow strongly in the 2024 financial year despite adverse conditions.
The operator of the outlet platform of the same name for sportswear and sneakers, based in Eilenburg, Saxony, announced on Monday that it achieved net sales after returns of around 33 million euros last year. This corresponded to an increase of 30 percent compared to 2023. The company explained that revenues were higher than ever before in the company’s 15-year history.
Sportspar founder Jevgenij Borisenko saw the latest results as confirmation of the company’s strategy. “With our sustainable business model of passing on remaining stock from major brands to our customers at favorable conditions, we can defy all times of crisis,” he emphasized in a statement.
A growth driver is “targeted customer targeting with attractive offers on all platforms, which is based on effective data analysis with automated tools,” the company explained. “Another factor is the expansion of the product range to include items with a high desirability factor.”
In view of the positive development, Sportspar is planning further investments, it said in a statement. The plan is to open an additional warehouse for the growing product portfolio.