The trading association Sport 2000 GmbH opened the seventh branch of its running concept Absolute Run on Friday. The store in Minden, North Rhine-Westphalia, operates under the name “Absolute Run – Laufsport Andreas” and will in future offer products from well-known brands such as Asics, Hoka One One, Karhu, New Balance, On and Saucony on an area of 220 square meters, Sport said 2000 with.
The specialist retailer Laufsport Andreas has existed since 2006. As a partner of Absolute Run, he now uses twice the size of the premises than before. “The integration of our name was very important to us because we have developed an extremely good position in the region over the past 15 years,” explained the owner Petra Benecke. “Our customers should know that behind Absolute Run there is still the same team as before.” Under the umbrella of the Sport 2000 concept, she now sees new perspectives: “Even though we have been very successful with Laufsport Andreas so far, I wanted to like to develop myself further – especially in terms of marketing and external presentation. The Absolute concept is our way to the next level and gives us a significantly improved competitive position on many levels,” says Benecke.
Christoph Görner, who accompanies the expansion of Absolute Run as Retail Manager Running at Sport 2000, welcomed the newcomer: “We are very pleased to have won Laufsport Andreas for the Absolute format,” he explained in a statement. “Petra Benecke and her team fit in perfectly with the concept with their high quality standards, their excellent regional standing, their future-oriented way of thinking and their authenticity.” Sport 2000 “up to two” further new openings of the format are planned.
