White Papers > Social Networks > Guide: sponsorship, how to effectively measure your ROI?
Guide to best practices for evaluating the ROI of sponsorship before, during and after an event or an investment.
By brandwatch
French language
Sponsorship often involves contracts at exorbitant prices – sometimes reaching several million dollars – but do companies really manage to assess the return on investment of such initiatives?
Brandwatch has created this guide to help you optimize your sponsorship spend and measure the impact of your campaigns in concrete terms.
Contents of this guide on measuring the ROI of sponsorship:
- How to find the right sponsorship?
- How to measure it effectively?
- What are the long term effects?
- Which sponsorships work best?