Fried egg with banana? Pie with beef? Pickles with cream? It is a well-known fact that resistance to pregnancy cravings is futile!
By René Garzke
Burger King is launching a bizarre advertising campaign for Mother’s Day next Sunday (May 8th). In the branch on Tempelhofer Damm in Berlin, pregnant women and mums can order their Whoppers in the wildest combinations. The fast-food giant promises: The burger will then be on the house!
A total of nine specially assembled whoppers are offered. “We combine everything you’re in the mood for,” Burger King advertises the strange creations.
The group continues: “Sweet, salty or both together – no expectant mother has to feel alone if she feels like very special food combinations.”
A selection of the weird Whopper variants
Last year, on International Women’s Day on March 8, Burger King fell heavily on this nose. The group’s British account had sensed: “Women belong in the kitchen.” Then a huge shitstorm followed.
The fast food giant later clarified under the tweet that he wanted to point out with the provocative sentence that only 20 percent of all cooks and chefs in Great Britain are women. Burger King wants to change this, for example through targeted grants.
The group apologized, deleted the original tweet and wrote: “Next time we will do better.” It is questionable whether the new campaign will be better received. On Instagram, they took many users with humor.
