«NEllo Sport and in life there are no tricks to get to the top. But I know the trick that enhances me »says Sofia Goggia, 32 years old, Italian champion with four cups in the world of free descent and two Olympic medals. A New tenacity icon, demonstrated with great victories and recorded records from important accidents. After the Olympic gold in Pyeongchang 2018 (the medal had been missing in Italy since 1952) and Silver in Beijing 2022, Sofia’s next international challenge is called Milan Cortina 2026, where it will also do from Special Ambassador. In fact, he will lend his face to Strict partnership from Kiko Milano with the Milan Cortina 2026 Foundation, a meeting of worlds, cosmetics and sport, under the sign of talent and beauty.
Sofia Goggia for Kiko & Milan Cortina 2026
Through make -up, the Campaign tells the femininity that shines in great sports competitions and the unique ability of women to transform agonism into a talent and grace performance.
«I am a girl, putting on me is a gesture that is part of my life too, and above all, Before the GarAnd. I find that I enhance me, as a woman, also in the sports act. In general, I think it is a form of love, regardless of what we do, “the champion tells us.
Who lives his image without anxieties, always. «The relationship with myself, precisely as an athlete, is forged by the discipline. I don’t live the pressure of the perfection, a concept I never tend to. My sport, on the contrary, teaches me to face many “curves”, which almost never come as hoped for … so you have to adapt and enhance the subsequent ones ».
«More harmony There is in the execution, the more performing the skiing is. So it is in life, in tracing one’s path with flexibility but also determination ».
Make up “in the sprint”
How do you wear makeup, to face a descent to a hundred kilometers per hour? «Little eyes, or rather, in the race I avoid mascara, I’m afraid to enter the air into the mask. Before the awards, however, I put it: I keep it in the backpack! I always apply a lot of moisturizing cream, a BB Cream, a little blush. I learned to enhance the lips with a pencil and even put the lipstick of the same color. Brava, right? And then, in general, I love color ».
The Kiko Milano campaign I entitled “Every Journey Has in Color”every trip, every challenge, has its own color. Italian blue, for Sofia. “I like the idea of being an example of perseverance, more than talented. To reach it, you have to have strength and courage to go beyond your fears. Dare. In your own small way, even every day ». He signs Kiko Milano, so the make up is the most powerful self-empowerment tool. At the height of each challenge.
I woman © RESERVED REPRODUCTION