Venice: The Venice Film Festival welcomed one of the largest personalities in the fashion industry on Tuesday: Marc Jacobs. The designer is a protagonist of a documentary film by Sofia Coppola, who is devoted to her friend’s creative process.
‘Marc by Sofia’ celebrated his world premiere out of competition and offers an intimate insight into the life of Marc Jacobs. The director of ‘Lost in Translation’ and ‘Marie-Antoinette’ has been friends with the designer for about thirty years.
Film accompanies Jacobs before the FS24 show
On the red carpet, Sofia Coppola appeared in a black lace dress with sequins on ivory -colored silk. Marc Jacobs combined a black jacket with leather pants, a black loop in the hair and endlessly long, blue nails.
“As clichéd it may sound, it feels like a beautiful love letter for me: to me, my work and our friendship,” said Jacobs to the Italian broadcaster Rai on the red carpet.
The designer heads the brand named after him and was creative director at Louis Vuitton from 1997 to 2013. During this time he revitalized the famous luggage label by introducing prêt-à-porters and giving the style a streetwear character.
The film accompanies Jacobs at the preparations for spring/summer 2024 Womenswear-Show at the New Yorker Fashion Week. It contains interviews, archive material and insights behind the scenes of his design studio.
Portrait of a friend
“It is a very personal portrait of my friend,” commented Sofia Coppola her first documentary. “It is neither marketing nor a commercial project. It is a small, honest project.”
“I wanted it to stay personal but never get pushy,” she added. Coppola itself can be seen briefly in various moments of the film. It documents the fashion show, the models with its oversized wigs and Twiggy eyelashes as well as the stress behind the scenes.
The daughter of Francis Ford Coppola showed “enthusiastic” of “this energy, stress and excitement shortly before the show”.
The film is presented for a month after the Wall Street Journal reported on discussions at LVMH to sell the Marc Jacobs brand. The transaction is estimated at one billion US dollars (920 million euros).
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