French clothing group SMCP announced on Monday the appointment of Linda Li as president and CEO for North America. In this role, she will also be part of the company’s leadership team. Li succeeds Ida Simonsen, who, according to a statement, has decided to leave the company to pursue new challenges.
The parent company of the Sandro, Maje, Claudie Pierlot and Fursac brands said it wanted to advance its strategic momentum in the region. He continues to focus on the controlled expansion of the retail network and the consistent implementation of his full-price strategy.
A central part of the strategy for the North American market is strengthening the omnichannel approach. SMCP wants to strengthen the brand desirability of its entire portfolio.
Li comes to SMCP from Hennes & Mauritz
Isabelle Guichot, the CEO of SMCP, explained the appeal. Li’s track record in retail and fashion, as well as her knowledge of the North American market, will bring important advantages to the brands, she said in a statement.
Prior to joining SMCP, Li was Managing Director & President of Cos North America. In this role, she was responsible for the commercial performance and omnichannel development of the brand in the region, which is part of the Swedish textile group Hennes & Mauritz.
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