The Shapewear brand Skims, founded by Kim Kardashian and Jens Grede, deepens their connections to sport through a new partnership with League One Volleyball (Lovb) in the USA. Skims thus uses the popularity of volleyball as a team sport in the USA.
In a statement, Lovb announced that Skims would be its official partner for loungewear, underwear and nightwear. Together they want to promote the future of professional women’s volleyball and strengthen girls and women in sports and beyond.
“The partnership with skims is an incredible milestone for our league and our clubs. Skims’ commitment to strengthening women and celebrating self -confidence fits our mission perfectly to promote our athletes of all ages and to accelerate the growth of volleyball,” said Michelle McGoldrick, Chief Business Officer at Lovb. “Together we not only support our remarkable athletes on their way to become known names. We also help inspire the next generation of players.”
The partnership will have several points of contact that show how Skims and Lovb promote volleyball athletes of all stages. Skims will take part in LovB community and athletes guided throughout the season.
In addition, Skims will show presence on the official digital platforms, events and broadcasts by Lovb. This enables the brand to network with one of the fastest growing youth and professional sports communities in the USA.
Skims CEO Jens Grede: “This partnership with Lovb is an exciting opportunity to expand our range at the interface of fashion, culture and sport. Volleyball stands for strength, teamwork and emerging female talents. We are proud to work with LOVB at this important moment. Sport and beyond. “
This article was used with digital tools translated.
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