After her successes, DSV ski star Emma Aicher is becoming more and more taciturn. For the first time, the 22-year-old expressed her shyness in front of the media.
Emma Aicher is currently the most promising German skier. And not just since her podium finish at the slalom in Levi last Sunday (11/16/2025). As one of the few in the German Ski Association (DSV), Aicher skis all disciplines and does so successfully. The 22-year-old has already won two World Cups. Third place in Lapland on Saturday was the fourth World Cup podium finish of her career.
Aicher: “It’s rare that I get confused”
Aicher was born in Sundsvall, Sweden. Her calmness is typically Swedish, she reports in the Podcast “SkiQ”. The 22-year-old describes herself as the opposite of a “head person”. “It’s rare that I get confused.” If it does happen, this moment will only be short-lived.
Especially not when it’s hurtling down the steepest slopes in the world at well over 100 km/h. She feels “a little respect” every now and then, but nothing more. “I just like the speed and the fact that you can drive straight down there. So I’m not really afraid.”
Emma Aicher shy in front of TV cameras
However, Aicher is much more tense when dealing with the media. She was recently a guest on a talk show, which kept her busy all day. “Something like that makes me nervous,” says Aicher, who plays for SC Mahlstetten, her father’s hometown.
She doesn’t have any big verbal outbursts. At least not to the public. Not the same on Sunday, even though it was her first podium place in a technical discipline and the first ever in Levi.
She’s “not one who talks a lot, especially when it’s live,” explains Aicher. She is repeatedly criticized for her shyness in front of TV cameras. “Many people say that Emma should talk more and do media training,” reports Aicher. “But that’s just me and I can’t and don’t want to change,” defends the DSV driver. She doesn’t listen to or read any reports about herself, even though “most of the time people say good things about me.”
Aicher, the all-rounder
Aicher prefers to let his actions on the slopes speak for themselves. But in the podcast she is unusually eloquent. The DSV hope starts in all disciplines: downhill, super-G, slalom and giant slalom. “I always wanted to ride everything,” explains Aicher, why she is one of the few all-rounders in the World Cup. “I like skiing and I like racing and if I ski everything I can race every week.”
Even if she has to do media work that she doesn’t like afterwards. And if Aicher continues to deliver like this, this is likely to increase significantly in the coming weeks, months and years.