The physical business is not dead, but it is newly programmed. The American shoe provider Skechers, who is known for functional comfort, makes a digital jump forward with the introduction of Luna. Luna is a AI-based retail assistant, which is installed in the new flagship store in Singapore Punggol Coast Mall.
Luna is described as a “Personal Stylist” and uses a mixture of voice-controlled artificial intelligence and messaging integration to discuss the inside: inside based on your clothes or surfing behavior. Customer: Inside, Luna can interact with a kiosk or continue the conversation later via the Messenger Telegram. This is one of the most insightful aspects of the introduction and signals a shift in the way brands hope to blur the boundaries between physical and digital trade.
“As a brand for comfort technology, the use of new and innovative solutions is part of our DNA with our customers: to get in touch with our customers,” said Irene Lee, Senior General Manager at Skechers Singapore. “With the opening of our new business in the Punggol Digital District, the retail trip of the customers is enriched by a unique, social and interactive experience with Luna.”
The initiative developed by We Are Social Singapore is more than just a gimmick in connection with a business opening. It marks a growing retail interest in the use of AI agent: inside, not only as a customer: interior design instruments, but also as data acquisition brokers: Interior-interfaces that can be redesigned in real time from the preferences of customers and possibly inventory, merchandising and marketing strategies.
In fact, the conversation interface from Luna is not just reactive. It collects and processes data with every interaction and uses it to generate style suggestions and product agreements. Manolis Perrakis, Innovation Director at We Are Social Singapore, positioned the system as part of a broader trend: “The advent of AI-language-to-language technologies is driving an agent AI revolution that forms the backbone of future, consumer-oriented systems.”
This may be the real story. While the idea of a machine that suggests the right sneakers to the jacket may appear comfortably – or even charming – the underlying goal is strategic. Retailers: Inside no longer only sell shoes, but build adaptive feedback loops with the consumer: inside. Luna’s goal is not just the support, but the integration: across branch, mobile and e-commerce channels, which creates a “seamless ecosystem”, as Perrakis calls it.
AI sales assistant: In as data funnel
This seamlessness has both costs and advantages. On the one hand, it increases the customer: internal bond at the expense of data protection. Since AI-supported assistant: Learn in real time in real time, brands can acquire more intimate behaviors than most expresses-especially when the interactions shift to private messaging platforms such as Telegram, where communication is perceived as casual or more secure.
In addition, the experience economy, which is based on such activations, still harbors risks. Ki-agent: Inside like Luna, they may rationalize the decision-making process, but they lack the randomness and human improvisation that make up the best retail encounters. While retailers are striving for efficiency and personalization, you may also have to be careful not to reduce fashion to a number of transactional micro recommendations.
The question of scalability also arises. While elegant activation in a future -oriented district such as Punggol may cause a stir, the integration of such systems into an existing retail infrastructure – which is often fragmented and not designed for interoperability – represents significant challenges. The more sophisticated the AI, the more invisible and extensive is the infrastructure that is necessary for its support.
Nevertheless, the logic is clear. In a retail landscape, which is increasingly shaped by “phygital” convergence, KI offers the potential to transform every touchpoint into a moment of brand binding – and data acquisition. Whether it is known: Inside find this as helpful or intrusive, it may decide how broadly such systems are used.
At the moment Skechers is based on the fact that the novelty of a talkative machine stylist-plus the comfort of his shoes-will be sufficient to lure. What is certain, however, is that KI not only enters the business with every new mission. It redesigned what the business is there for.
This article was used with digital tools translated.
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