The Prada Group has appointed Silvia Onofri to the CEO of the Italian fashion brand Miu Miu, as the group confirms on Thursday to fashionunited. The designated CEO starts its new role on February 26, entering the footsteps of Benedetta Petruzzo, which was switched to Christian Dior Couture in October.
Onofri started her career at the luxury jewelry manufacturer Bulgari before moving to the Swiss luxury brand Bally in 2008. There she went through several promotions and became CEO for the regions of Europe, Middle East and Africa in July 2018. She also took responsibility for Bally’s global wholesale. In 2023, Onofri joined Napapijri as chair.
The new CEO of Miu Miu has a master’s degree in economics from the University of La Sapienza in Rome and studied at the London School of Economics and the University of Greenwich.
Prada appoints a new CEO for Miu Miu
Despite the challenging market conditions worldwide, the Prada Group continues to record success. The subsidiary Miu Miu in particular achieves impressive results. Miu Miu’s net turnover rose by 105 percent in the third quarter of 2024. The label now contributes 25 percent to the Prada Group’s turnover. Miu Miu continues to take first place in the latest Lyst ranking.
With the appointment of Onofri as CEO from Miu Miu, the Prada Group reacts to the ongoing growth and success of the brand. Miu Miu has established itself in recent years as one of the most influential labels in the fashion industry, and ono -having experience and its leadership qualities promise to strengthen the further expansion of the brand. Your strategic vision, combined with your expertise in the European and global markets, is expected to further further expand the continuous development of Miu Miu, with the aim of further expanding the brand value and visibility worldwide.
This article was supplemented on Thursday, February 13th, at 1:19 p.m. with additional information.
This article was used with digital tools translated.
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