The Dutch fashion trade fair Shift will not take place in Germany this year.
After the event, which is to be held in the Offenbach industrial location Fredenhagen, was initially postponed from the end of June to the beginning of July, it has now been postponed to January 2027, the organization announced.
“This decision was made to enable a more structured development phase and to further strengthen the foundation of the format. The general response from brands and retailers in German-speaking countries is positive. However, it has also become clear that parts of the industry are currently taking a more cautious, wait-and-see attitude. In this context, Shift is using the additional time to deepen the collaboration with key stakeholders, expand the network and further refine the concept,” the statement says.
The organization also announces that additional concepts and ‘more commercial formats for the German market are also being examined’. Shift was founded as a Dutch men’s fashion trade fair, but announced at the end of 2025 that it would expand to Germany with the addition of women’s fashion.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]