SHIFT announces a long-term collaboration with 6 leading agencies, which together form a strong network in the Netherlands, Belgium and the international fashion industry. These agencies, which have represented successful top brands for many years and are leaders in their segment, share not only a professional vision, but also a close friendship and a common vision of the future of wholesale.
SHIFT’s recent move to the iconic Kromhouthal in Amsterdam-Noord played an important role in their decision to join. This monumental, industrial location, rich in history and creativity, offers an inspiring environment where innovation, atmosphere and character come together. The Kromhouthal fits perfectly with the agencies’ needs to present collections in an environment that reflects quality, authenticity and progress.
The group was looking for an innovative platform that went beyond a traditional fashion trade fair. They were looking for a place with a strong identity, a warm and professional atmosphere, a modern vision for wholesale and an environment where fashion, digitalization and art come together naturally. It was important that retailers not only see products, but also be inspired, informed and connected. At SHIFT they found exactly this combination of vision, quality and future orientation.
SHIFT is rapidly becoming an event that showcases both progressive cultural brands and strong commercial brands. Shown under the name CURATED include Universal Works, Karhu, Evisu, Purple Mountain, Libertine Libertine, No Problemo, LEE 101, Red Wing, Pyrenex, Champion Pinnacle, Tenue Jeans and Goodiesportif. You can find a complete overview of all brands on our website.
In addition, SHIFT welcomes a variety of other relevant and inspiring partners who help retailers differentiate themselves, strengthen their position and protect their margins. These additional players provide insights, services and solutions that contribute to a future-proof retail strategy.
In a saturated market where retailers are increasingly similar, SHIFT plays a critical role. The platform gives retailers new impulses, fresh ideas and the opportunity to really stand out. Not by buying the same products as your neighbor, but by choosing brands and partners that are helping to shape the future of retail.
The collaboration with the 6 agencies enables SHIFT to further enrich the upcoming editions with inspiring presentations, relevant knowledge exchange and innovative concepts. SHIFT creates events that not only inform, but also inspire and connect retailers.
Visitors can now register to take part on January 19th via our new website www.shift-now.nl. In addition to an impressive brand lineup, a strong program of content will soon be announced. A full overview of all participating brands is also available on our website.
Read more about SHIFT on the event page