Fast fashion brand Shein has named Jessica Liu as its new Vice President of Global Brands Operations.

    Liu most recently worked at Southeast Asian e-commerce group Lazada, where she served as co-president from February 2020 to June 2021. Previously, she worked at Alibaba for seven years, most recently as General Manager of TMall, and at Amazon for almost seven years.

    “Jessica brings a wealth of experience in the e-commerce sector in global markets and we look forward to including her in Shein’s growth story,” the company said on LinkedIn.

    In her new role at Shein, Liu will be responsible for global brand partnerships.

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