Julianna Townsend and Jack Daniel’s show live how music can inspire people.
“SHE is the Art” – that’s the name of the EP released on November 15, 2024 Julianna Townsend And this is the motto of their first major tour, which invites you to experience music as an expression of self-love, strength and authenticity. The R&B artist has already made a name for herself in the industry not only with her soulful voice, but also with her message: creativity and diversity deserve to be celebrated.
With “SHE is the Art”, the German-American artist, who some may already know from her modeling career from the 13th season of “Germany’s Next Top Model”, creates a stage for stories that touch and connect. She has also made a name for herself as a songwriter with the hit “Sunday Blues” and the more recent tracks “Lowdown” and “No Stress” on streaming platforms such as Spotify. The first shows in London, Berlin, Hanover and Hamburg were a real success, as can be seen on their Instagram channel:
The tour continues in Cologne and Mainz on December 8th and 9th – after Christmas, on December 27th, the final concert is planned in Frankfurt. “It’s a dream to perform in London and seven cities in Germany,” says Townsend. “The energy and love of the audience fuel my passion to write songs and inspire people.” The singer is accompanied by a talented six-piece band who breathe even more soul into the soulful ballads and powerful songs. With a special light show and a completely new live set in an intimate atmosphere, each of the shows promises to be an unforgettable experience.
Jack Daniel’s accompanies aspiring artists on their path

The “SHE is the Art” tour receives support from Jack Daniel’s: The traditional brand has been committed to supporting young artists who follow their path with authenticity and passion for years. Together with Julianna Townsend, a partnership was created that is based on shared values: “Together with Jack Daniel’s, we developed a live concept that so strongly embodies the values of self-love, female empowerment and diversity! I am super proud of what we have conceived together and am happy to be able to perform and live this incredibly beautiful live show.”
“The collaboration with Jack Daniel’s shows how music and community can connect people,” continued Townsend – a tangible sign of how art and culture can build bridges between people, stories and ideas.
A message that lasts
“SHE is the Art” stands for much more than just a live experience. The claim should be understood as a call to celebrate diversity and creativity and to see yourself as a work of art.

With Jack Daniel’s by her side, Julianna Townsend succeeds in bringing this message to the world: “Diversity and self-love are not just topics I sing about, but principles I live by. “I’m thrilled that our journey with Jack Daniel’s will inspire others and celebrate their own beauty and strength,” said Townsend.
Please enjoy responsibly.
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