At first I thought it was a April 1 joke. But it is already August 1 when I read about Kim Kardashians newest panacea, which promises to tighten your chin and your jaw line. Seamless Sculpt Face Wrap, she calls her brand new Shapewear-Foefje made of special collagen threads, which she sells for 62 euros on the website of her brand Skims. If I am already interested, then I am unlucky, because 24 hours after the announcement, the corrective slip for my blote face is very sold out; Only the waiting list is another option. Smart, because that all the more my desire triggers: I must have this sought after item too!
Exposed, bare, exposed: is (half) nude the new fashion trend?
Realistic
But let’s be realistic: a loeistrakke and undoubtedly uncomfortable wrap for my face … I really go on the couch in the evening with that in the evening B&B full of love Watch? Or even worse: sleeping with a kind of balaclava, which breathing almost impossible? Quite apart from my doubt whether this will really make my lower chin disappear or that my weak jaw line will tighten.
To be honest, her Shapewear works like a Tierelier. It takes some effort to squeeze a baby romper in such a Loeistrak, but once it’s on, I actually have the hourglass figure that Kim promises me. You can forget about breathing, but every dress is just as beautiful.
Mentally
And is that not exactly where it is in our aim to stay young and tight: what do we do about ourselves? Or rather: what does Kim do to us women? First had to mask every fat roll, a big step back in the Body Positivity movement. And now we are no longer allowed to have a cozy lower chain? What is the next step: a swamp tube against the chicken fillets under our upper arms? Or skims support stockings to correct our Zwabberstuiten? I don’t want to be hypocritical, because I go to the Botox doctor twice a year for a fresher look, but I think this mask is next level. And at the same time I think to my own annoyance: should I not try it either, because suppose it works?
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Conversation of the day
And of course Kim Kardashian does that as the best: she creates a buzz that makes everyone talk about her face wrap. Whether you find it fantastic or you think it is pure nonsense, she has ensured that she is again the conversation of the day. Just like when she launched her Nipple Bra, a bra with built -in nipples, which she launched with the words: “Some days are hard, but these nipples are harder.” No woman who wants stiff nipples all day, but the attention was again drawn to her skiMs company, which is now worth around four billion dollars. And now I already spend five hundred words on it myself, so I say: nice and busy, Kim!
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