Scotch & Soda continues its expansion in China and opens a flagship in Shanghai.
The Dutch brand’s new location is the first flagship store in Shanghai, Scotch & Soda announced on Thursday. This is located in the Taikoo Li Shopping Center and offers a sales area of 289 square meters. Further openings are planned for the Beijing Sanlitun and Shanghai Reel shopping malls. With the new stores, the fashion retailer will then operate five in China.
“Our new flagship store in Shanghai is an important step in our expansion and growth strategy in China,” said Frederick Lukoff, CEO of Scotch & Soda. “We look forward to opening more stores in key cities this year and offering a multi-channel experience to customers in this promising new market for the brand.”