Schöffel has appointed David Randall to the position of creative director.
Randall will take over the design management of the Schöffel collections from the 2024 summer collection, the Bavarian outdoor supplier announced on Thursday. This includes the areas of alpine, outdoor, ski and bike clothing as well as teamwear for ski schools and clubs.
“My goal is not only to create a new, more dynamic design language and a new take on the current brand, but also to work with the team to take this already hugely successful brand to new heights,” said Randall.
The 49-year-old comes to Schöffel from the outdoor label Black Yak. Before that, he was also responsible for the collections at brands such as La Sportiva, Dynafit, Salewa and Ziener.
“We are pleased to have Dave, an internationally experienced and at the same time innovative head in our ranks, who will continue the development of Schöffel’s design language,” said Stefan Merkt, CEO of Schöffel Sport.
