The British app for digital wardrobes Save Your Wardrobe (SYW) has taken over the business-to-business repair and care platform Les Raccommodeurs.
Syw wants to benefit from the previous cooperations of the French company in retail. This includes working with large brands such as IKKS and dozens of French boutiques when building up their repair and care offer. In this way, Syw wants to further expand its business-to-business position in the market for local on-demand ferrcare services. The founders Malot Galliat and Pauline Jaillant are actively active in the company as Head of Delivery. This emerges from contributions to LinkedIn.
Syw started as a AI-supported, digital aftercare platform for consumers: inside that helps you extend the lifespan of clothing in your closet. With the app, consumers can: digitize your wardrobe inside, get an insight into its content and use services such as environmentally friendly cleaning, repairs, upcycling and refreshing items that are difficult to clean such as sneakers. For this, Syw has built up a network of local tailors: inside and laundries. Syw has also been offering these services behind the scenes for several years.
Syw was founded by Hasna Kourda and Mehdi Doghri in 2017 with the mission to support people to optimally use their wardrobe. In 2023 Syw won the LVMH Innovation Award for the promotion of sustainable behavior through a user -friendly app.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]