The Italian outerwear label Save The Duck is preparing to open 30 stores in the next three to five years and is also planning additional locations in Japan.

Nicolas Bargi, the luxury label’s Chief Executive Officer (CEO), confirmed the plans to FashionUnited. The focus of the expansion is primarily on Save The Duck’s strongest markets.

According to Bargi, who founded the company in 2012, the USA – as a strong wholesale market – and Japan – as a clearly retail-oriented market – are developing better than the currently weaker Europe. Italy, Germany, Austria and Switzerland are considered stable. However, Bargi expects only “low growth” for Europe as a whole in the coming year.

Since eighty percent of its business comes from wholesale, the company wants to significantly expand its own presence. The focus should be more on regions where there is clear growth potential.

The expansion is part of a larger goal: Save The Duck wants to achieve sales of 200 million euros by 2029. Bargi formulated this goal in 2022 after L’Occitane executives Reinold Geiger and André J. Hoffman joined as major shareholders.

This article was created using digital tools translated.


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