THEor he said during the inaugural press conference of Sanremo 2025: «I don’t care about listening, I will read them at 11 in the morning after». Few, on that occasion, had believed in the words of Carlo Continew conductor and artistic director of festival. And, on the other hand, it was not possible to believe him in full: Rai the results was waiting for them, all right. In any case, neither the conductor nor Rai itself can be disappointed today: Carlo Conti is doing record numberseven without hearing – according to him – no competition with the predecessor Amadeus.
The numbers speak. The evening of the duets last night He touched peaks never seen before in the history of the Festival: 13,575,000 spectators with 70.8% share. For a quick comparison, remember that in 2024 the fourth evening of Amadeus Festival he had marked 11 million 893 thousand, with 67.8% share. It is the higher average of the Auditel eraand also considering the only vision on traditional TV, the average was of the 70.4%.
As reported by Rai, the peak in absolute values was reached at 9:57 pm, with 18 million spectators during the performance of Serena Brancale with Alessandra Amoroso in If I Ain’t Got You by Alicia Keys. The peak in terms of share was instead reached at 1: 24, with 76.1% during the awarding of the two queens of the evening, Giorgia and Annalisawho have passed the other “duetants” with their beautiful interpretation of Skyfallpassage from Adele Oscar.
Sanremo 2025: the ratings are very high, but why success? The data of the first four evenings
The evening of the covers, as we have seen, is exploded by number of listening. But also the first three episodes of the Sanremo Festival have obtained sensational numbers.
On the evening of the debut, Tuesday 11, there were on average 12,600,000 viewers with 65.3% of share (with the total audience), while the next glued 11,700,000 viewers to the screens (64.5% of share). Thursday, however, there was a physiological drop (expected): they followed the event 10,700,000 viewers, with the 59.8% of share.
Lucio Corsi e Topo Gigio. (Getty Images)
The total audience of Sanremo 2025
We must be honest: the final is still missing, it’s true, but we can’t say it was A sparkling and exciting festival. Rather flat and predictable, with a few moments of true comedy, usually due to brilliant co-condemptions (as Geppi Cucciari And Nino Frassicafor example), or guests, like the “bang” of accounts, that is Roberto Benignior of real show, such as the performance of Jovanottiof the Duran Duran or of Mahmood (above all thanks to his pectorals well in sight, highly appreciated by the female public). But then, why just This Was it the record festival?
A first explanation – and it is not a assumption, but it is real, because it is linked to the numbers – is due to new detection system ofAuditelthe company that manages the most important television and radio data collection system in Italy.
From December 2024, in fact, the so -called was introduced Total audiencewhich, unlike what happened in the past, does not take into account only spectators who watch the programs on television, but also of those who they do it through digital devices such as smartphones, tablets and PCs in live mode. In practice, everything you see, but not on the TV
Not only that: the total audience includes both spectators who look at the programs live and the so -called Vosdal (acronym for Viewing on Same Day As Live), or those who follow the program in deferred on any device, but on the same day of the airing. How easy it is to guess, the audience of spectators is much wider than the previous survey: ai 45 million television sets present in the homes of Italians are added about 75 million of new screens connected live.
Geppi Cucciari and Carlo Conti in the fourth evening of the Sanremo Festival. (Getty Images)
Carlo Conti, the “metronome” of the Festival
But let’s try to go beyond mere numbers. We arrived this year at the Carlo Conti Festival after Five consecutive conductions of the Sanremo Festival by Amadeus (2020-2024). The two presenters have, as they have noticed, management styles completely differentbut also very different ways of managing time. Both theirs and that of guests and artists.
While Amadeus diluted himself in chatter and insights with those who shared the stage with him, also welcoming the monologues, Carlo Conti changed totally broken. Not only did the monologues strictly abolished – and was made fun of yesterday by Geppi Cucciari for this too – but He marked the time with the precision of a metronome, never teasing.
It was not allowed to trade with the artists, if not the union minimum, so much from even arrive in advance on the lineup of the evening, Maybe ever happen before («That clock hole, you’re annoying», Geppi told him, joking but not too much).
Conti, Marcuzzi and Cattelan, ready for the final of Sanremo 2025. (Getty Images)
Also this aspect almost almost maniacal of accounts, however, made it possible not to “get lost” of the public bands, which at a certain time collapsed (rightly) of sleep. The 2024 festival ended at 2, that of 2025 at 1.20: 40 minutes, at that time of the night, they feel all right.
What will remain of this festival?
What will we have left of this Sanremo Festival? Maybe it’s still early to say it, we wait for the final tonight. It will certainly be theRecord edition, if we look at the numbers. But perhaps in terms of empathy, belly, emotions, more could have been done.
The artists have put it entirelyexposed themselves with interpretations, duets and songs even a lot intimate and personal (Think of Simone Cristicchi, or Fedez for example), but they collided with the imperturbability of a conductor who seemed more interested in “staying in the times” than in making the performances of the singers on stage “remain in the memories”.
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