The Swiss textile company X-Technology is expanding the international presence of its brands X-Bionic and X-Socks.
On Tuesday, the functional clothing specialist announced that it had entered into a strategic partnership with the Norwegian sales agency Sporty Outdoor AS. “The aim of this collaboration is to position the X-Bionic and X-Socks brands more strongly in Norway and to expand sales and local availability,” the company said.
Stefan Christen, X-Technology’s International Sales Manager, has high hopes for the new partnership. “Globally, Norway is one of the leading nations in outdoor sports,” he said in a statement. “Quality products play an important role there. An ideal and important market for X-Bionic and X-Socks to sell our high-quality products with patented technologies.”