The Brunello Cucinelli Spa was able to further expand its turnover in the first half of 2025.
The Italian menswear provider announced its preliminary sales figures for the first half of the year on Thursday. The turnover amounted to 684 million euros, which corresponds to an increase of 10.2 percent in current exchange rates (10.7 percent in constant exchange rates) compared to the first half of 2024.
Looking at regions, North and South America recorded an increase of 8.7 percent (10 percent for constant exchange rates) to 245.2 million euros. Europe increased by 10 percent (9.6 percent for constant exchange rates) to EUR 243.1 million and Asia by 12.5 percent (13 percent for constant exchange rates). This makes North and South America 35.9 percent, Europe 35.5 percent and Asia 28.6 percent of total sales.
Management emphasized in a message: “Strengthen the results of the first half of the year, together with the first brilliant sales of the autumn/winter collection 2025, our trust, the year 2025 with solid sales growth of around ten percent. There are also reasonable and balanced profits.”
The second quarter benefited from particularly good results in the multi-fire channel. This is due to the excellent deliveries of the spring/summer collection 2025 and the autumn/winter collection 2025. China recorded a double -digit sales growth. The contribution of the Middle East was positive. There, the company expects to take up business in Abu Dhabi in the third quarter. The result in South Korea is still solid. The statement continues: “Despite a decline in tourism from abroad, Japan continues to contribute positively to the region’s growth.”
Brunello Cucinelli, Executive Chairman of the company of the same name, said: “Perhaps we’ll get the fruits of our idea of working and living in harmony with creation. We always believe in great craftsmanship, quality and exclusivity.”
The half-year concluded with an equally excellent order situation for the men’s spring/summer collection 2026, which was presented in June on the Pitti and Milan. The new color and fit pallet met with a positive response and conveyed the deficiencies in the season with a coherent taste, according to a message.
New e-commerce based on ‘human artificial intelligence’ starts until the end of the year
On the commercial level there were no new boutiques new openings in the first half of the year. However, the company expanded the business in Vienna and stated that all construction work for the new openings in 2025 progresses without delays. Other innovations include the introduction of the new e-commerce website by the end of the year. This offers new functions that are made possible by the use of “human artificial intelligence”. The company has always intended to use artificial intelligence to increase human intelligence and to expand the human capital.
Outlook for the overall year
The company expects sales growth of ten percent and slightly improved margin, emphasized Cucinelli during the conference call for the presentation of the data.
Management closed: “We expect a second half of the year full of initiatives, starting in London in July, where we will organize an event at Harrods during the Wimbledon tournament. In autumn we will travel to Japan and Korea and thus reaffirm our will to be present in all strategic regions with the same commitment and the same attention.”
This article was used with digital tools translated.
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