The women’s fashion label Comma has opened its first store in Belgium. Until now, the brand was only available from trading partners such as Van Peer and Noba.
The new store is located in Ghent on a corner location at Brabantdam 2, the brand announced on Thursday. The Comma and Comma Casual Identity lines are offered on the 200 square meter sales area, which is spread over two floors. From September 15th, the new Fall/Winter 2022 collection will also appear there, which the company is taking as an opportunity to celebrate the opening of the store.
New store concept
With the opening of the new location in Ghent, Comma is not only expanding into Belgium, the brand is also launching a new store concept. For this, the company relies on a “charming boutique character” that radiates warmth and coziness, according to the announcement. In terms of color, light nude tones are used, which, together with rounded shapes and natural materials, create a relaxed atmosphere and are intended to put the focus on the collection.
Comma was founded in Düsseldorf in 1973 and has belonged to the Rottendorf-based clothing group S.Oliver Group since 2008, which also owns the brands Liebeskind, QS by S.Oliver and S.Oliver. In addition to Comma, there is also the more casual Comma Casual Identity line.
