HERZOGENAURACH (dpa-AFX) – The Norwegian Bjørn Gulden is to remain CEO of the world’s second largest sporting goods manufacturer Adidas until 2030. The former football professional’s contract has been extended accordingly, Adidas announced in Herzogenaurach.
The 60-year-old took over Adidas from Kasper Rorsted in 2023 and led the company, which was then in difficult waters, back to growth and new profitability. Previously, Gulden was CEO of the sporting goods company Puma for ten years.
The move to the top of the Franconian local rival caused a stir. The two companies were founded by the once feuding brothers Adolf and Rudolf Dassler, which led to a lasting rivalry between the companies – but this is now largely history.
At the same time there will be a change at the top of the supervisory board. The mandate of Bertelsmann boss Thomas Rabe ends with the general meeting on May 7th. His successor will be Nassef Sawiris, who has been on the supervisory board since 2016 and has been deputy chairman since 2025. According to his holding NNS Adidas, the Egyptian-Belgian entrepreneur holds a “significant” stake. Mathias Döpfner, CEO of Axel Springer, will also be proposed for election as a new member of the Supervisory Board./nas/dm/DP/err/stk
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