Cologne (dpa -AfX) – The customs dispute with the USA is thwarting the business plans of the advertising marketer Ströer (Ströer Seco). The company therefore cut its forecast for the current year the evening before. The sales and the profit before interest, taxes and depreciation and special effects (adjusted EBITDA) should remain at the level of 2024, the company announced on Thursday evening in Cologne. This was not well received on the stock exchange on Friday.
In the morning, the Ströer share lost 1.3 percent to 38.60 euros and was one of the largest losers in the MDAX, the index of medium-sized values. The paper has lost around a fifth since the turn of the year.
So far, the Ströer bosses Udo Müller and Christian Schmalzl had made a increase in sales in a similar amount for 2025 as in the previous year than the proceeds had grown by 6.4 percent. Adjusted operational profit should increase even more. However, the managers had made their forecast dependent on a timely and final agreement in the customs dispute with the USA.
Now they pointed out that the uncertainties stopped as well as their effects for the advertising market. Therefore, the managers for 2025 are now only expecting values at the level of 2024: Ströer had made sales of a good 2 billion euros and adjusted operational profit of 626 million.
Despite the prospect, which is initially clouded, the board continues to expect continuous market share profits in the German advertising market and unchanged medium and long-term, sustainable and profitable growth in its core business. Above all, another Digitization contribute to the outdoor advertising.
Industry expert Marcus Diebel from the US bank JPmorgan also believes that Ströer’s business continues to grow in the long term. He expects the average analyst expectations to the adjusted operational result by five percent in the current year. This could also put a strain on the share price at short notice. However, he continues to see the paper on the way to 56 euros and was still positive with his recommendation “Overweight “./Stw/err/jha/
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