Rose Bikes opens a new store in Hamburg in May 2025, as the bicycle provider based in Bocholt announced on Monday. The new location in the Hanseatic city marks an important milestone for the brand, because with the opening Rose Bikes is now represented in every German city of million.
Hamburg is not a new territory for Rose Bikes, because the company is moving its previous Store from Posthausen to the Elbe metropolis. The bicycle provider reacts to the increasing demand and the growing customer: inner trunk in the region. Rose Bikes has been running an office in the Eppendorf district for two years, in which employees: inside the fields of design, content creation and brand management are active.
The new store on Ballindamm 33 will include a sales area of around 500 square meters. The business is designed after the store concept presented in Berlin in April 2024, which relies on an “exhibition curated according to experiences”.
“The location offers the best conditions, in the middle of the city of Hamburg for a high -quality staging of our bikes,” explains Sebastian Bomm, Director Experience and Managing Director of Rose Digital. “Despite the central location, visitors can: test our bikes here in front of the store.”