H&M is not the only label under the roof of the Swedish fashion group of the same name, which relies on a designer this year: interior collaboration.
The designer Roksanda Ilinčić, based in London, brings an exclusive cooperation with & other stories onto the market, the label belonging to the H&M group announced on Friday. The designer brings her creative vision into a limited collection that explores the interaction of art, architecture and femininity.
The summer collection, inspired by the colors of the sunset, was designed in such a way that it can be seamlessly carried from the elegant daily look to sophisticated evening events. Rooted in Roksanda’s philosophy of “protection” every piece of security and strength should convey – with the aim of encouraging women, to celebrate their femininity confidently.
“To wear a piece of clothing can transform the mind, mood and self -awareness,” says Ilinčić. “In order to create this emotional connection, I always reflect on what women emphasize, hide and celebrate – and design pieces that arouse and inspire emotions.”
The collection, which is described by Malin Sone, Head of Design at & Other Stories, will be available as powerful and timelessly from May 15, 2025.