Albert Verlinde believes that Rob Kemps is raping the oeuvre of Charles Aznavour by shamelessly using his music for Jumbo commercials. “He sold his soul!” he shouts.
RTL Tonight is already half in the residual waste, but Albert Verlinde continues to simmer away. This time he opens at the desk of the program the attack on Rob Kemps, who now fills his pockets as an advertising column for Jumbo. He finds it disgusting that the Charles Aznavour classic For Me Formidable can be heard in the TV commercials.
Raped
It makes Albert angry. Now when he sees the Jumbo commercials, it really annoys him. “Rob Kemps says he loves chansons so much, he sold his soul to the Jumbo. Well, that’s not so bad for Rob, but he supplied that song with it!”, he fumes.
Media consumers now witness serious abuse all day long, he believes. “I hear this beautiful song by Charles Aznavour being raped all day long in Jumbo commercials.”
‘Really terrible!’
When Beau van Erven Dorens objects that this suits Rob, Albert says: “Yes, but then you’re not going to sell that to Jumbo, are you? Then you say: ‘No, let’s do something else.’ It is of course an advertising agency that thought: oh, Rob Kemps, that is a joke, but also chansons, so from now on we will make the tune Charles Aznavour. Yes, very!”
Beau: “Ouch.”
Albert concludes: “I really think it’s terrible. Especially because it becomes so messed up. I think it’s very bad.”
There is war, crisis and inflation, but Albert finds a supermarket tune ‘very bad’. How wonderful, such a carefree bubble…
