Shock for Rivian’s workforce: The Tesla competitor strokes hundreds of jobs-and this just before the lucrative US tax benefits for electric cars are eliminated.
• Around 200 to 225 employees affected
• The background is the end of the US tax credits for electric vehicles
• Focus is now on the new SUV R2
The US electric car manufacturer Rivian reduces around 200 to 225 jobs shortly before the expires of state grants for electric vehicles. This corresponds to around 1.5 percent of the workforce. The step takes place in a critical phase, because from the end of September 2025 the previous federal tax credit for electric vehicles will be eliminated.
Expiring tax advantages put industry under pressure
The US federal government had so far promoted the purchase of electric vehicles up to $ 7,500 when purchasing a new car and $ 4,000 when buying a used model. However, these discounts expire on September 30, 2025. General Motors and Volkswagen have already announced production stops and reduced workforce. Rivian is also forced to react to the new market situation, says “The Verge”.
Rivian Job cuts concerns commercial teams
The cuts primarily concern the commercial teams in the USA and Canada, who are responsible for sales and service. A total of around 200 to 225 employees are affected, which is less than two percent of the workforce. Automotive Dive reports that Rivian is targeting areas in order to adapt the cost structure to the new market conditions, which is partly used by more comprehensive restructuring with which the company focuses more on impending model starts.
High losses tighten the location
In addition to the changed funding conditions, Rivian also suffers from financial burdens. In the second quarter of 2025, the Tesla competitor again recorded a loss. At the same time, important sources of income are breaking: the sale of compliance credits that have so far been sold to other manufacturers brings significantly less. According to CBT News, regulatory changes in this area could cause loss of income of up to $ 100 million. In a conversation with CNBC, CEO RJ Scaringe made it clear that the uncertainty about funding programs and political framework conditions particularly make demand and difficult.
Hope carrier R2
Despite the tense situation, Rivian looks ahead. The new SUV model R2 is scheduled to come onto the market in 2026. With an entry price of around $ 45,000, it would be significantly cheaper than the company’s previous models. CBT News describes the R2 as strategically important to penetrate a wider market segment. Electric-vehicles.com adds that Rivian wants to achieve new customer groups with this model, while Automotive Dive emphasizes that adjustments are already made in the work in normal, Illinois to prepare production.
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