SValentine’s Day 2025 promises to be bolder than ever thanks to Rihannawhich returns to surprise with its latest collection Savage X Fenty dedicated to the feast of lovers. If Mariah Carey is the queen of Christmas, the Barbadian pop star now seems destined to be crowned “Queen of Valentine’s Day”. And to prove it, the singer and entrepreneur didn’t just launch new lingerie items, but transformed herself into a real Cupid for the brand’s advertising campaign. Sexy, inclusive and original, this collection aims to celebrate love in all its forms, because for Savage there is not just one way to love. Nor a single body to celebrate.
«Love is celebrated in all its forms»
The Valentine’s Day 2025 collection is designed for everyone: from sizes XS to 4XL, with bras that reach up to cup H. «Valentine’s Day is the time to celebrate love in all its forms», declared Rihanna, underlining the brand’s commitment to create garments that enhance self-confidence. It doesn’t matter who you are or how you choose to express yourself: Savage X Fenty wants everyone to feel proud and desirable, always.
The collection includes satin and lace underwear, pajamas and loungewear. From sexy outfits to more comfortable looks, each piece has been designed to adapt to both romantic evenings and moments of relaxation. The password? Freedom to express your own style.
Rihanna dresses as Cupid: the “Love Your Way” campaign
To promote the line, Rihanna became Cupid in a photo shoot that has already made the rounds on the web. The pop star wears a scarlet red ensemble consisting of satin balcony bra, lace brazilian panty and garter beltall topped off with heart-shaped nipple covers. With a look that mixes seduction and irony, Rihanna poses with a pink bow and arrow and drapes a bow of roses around her body. Alongside her, emerging stars such as Serena Page, Kordell Beckham and siblings Hayley and Jules LeBlanc, who embody the collection’s message of inclusiveness.
Savage X Fenty: Every body is beautiful
Savage X Fenty has always conveyed a powerful message: «every body is beautiful». For years the brand has stood out for the inclusiveness of its collections, offering garments that embrace all sizes and identities. For Rihanna, wearing lingerie is not just an aesthetic gesture, but a way to affirm your identity and feel at ease in every situation
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