Under the motto “Italian Summer Night”, the German premium label Rich & Royal invited to an exclusive industry-get-together as part of Düsseldorf Fashion Day on Friday evening, July 18, 2025.
Around 100 invited guests from retail, media, fashion and society came together in the stylish ambience of the Saittavini in Düsseldorf-Oberkassel-and celebrated a brand that is self-confident.
There were also industry personalities such as Linn Westphal (Breuninger), Barbara Moers (Appelrathcüpper), Martin Daniel (P&C Nord), Christoph Huber (Garhammer), Susanne Straus (Reischmann) and Bettina Billabeck (Chief editorial team Textilwirtschaft), Patricia Wirschke (Mod entrepreneur and Influencer Vivien Wulf.
The evening was all about the new brand strategy by Rich & Royal: Dressing Superwomen – an attitude that combines modern femininity, change and effect. The guests experienced a Mediterranean summer night full of Italian lifestyle-with live music from the band IL Baci, a summer-light three-speed menu including wine accompaniment and above all: real exchange.
The highlight of the evening was a personal talk between Patrick Stupp, managing director of Rich & Royal and Nena Brockhaus, journalist, bestseller author and co -founder of the event series “Women on Top”, whose official sponsor Rich & Royal is. Together they talked about attitude in fashion, superwomen – and why Rich & Royal is more than a fashion label today.
The “Italian Summer Night” was thanks to all long -term partners and showed impressively what Rich & Royal stands for today: a strong, modern brand with attitude that not only sees its partners as a sales channels, but as part of a journey together. The focus is on brand philosophy that sees change as a strength – forever new, forever Rich & Royal.