As part of the Düsseldorf Fashion Days and as a prelude to the presentation of the F/W 26 collectionthe German premium label Rich & Royal invited to an exclusive industry get-together under the motto “Fête Alpine” on Saturday, January 24th, 2026. The venue was the original Tyrolean rooms of the Fronhof restaurant in Meerbusch near Düsseldorf.
Around 120 invited guests from retail, media and fashion accepted the invitation, including Tobias Triebel (Ludwig Beck), Christoph Huber (Garhammer), Peter Cohrs (CJ Schmidt), Peter Graf (KBS), Katharina Graupner (Engelhorn), Christian Döscher (Sinn), Christian Klemp and Wolfram Schur (Zinser), Martin Daniel (Peek & Cloppenburg Nord), Bettina Billerbeck (editor-in-chief of Textile Economy) as well as moderator, Entrepreneur and author Franca Lehfeldt.
The evening was characterized by exchange, partnership and personal encounters. In an alpine atmosphere, accompanied by culinary classics such as Tyrolean snack plates, spinach bread dumplings and Kaiserschmarrn, it became clear once again what Rich & Royal stands for: modern premium wear with attitude, proximity to the retail sector and a clear commitment to contemporary femininity.
After the welcome from the managing directors Denis and Patrick Stupp, Brand Director Mara Wieczorek and Sales Director Hannah Rieger gave insights into the current brand development in a short talk. The highlight of the evening was the keynote speech by Franca Lehfeldt, who spoke about brand change, entrepreneurship and the importance of personal brands as a strategic success factor.
“For me, the family business Rich & Royal embodies the German middle class and therefore the virtues that have advanced our country over decades. Everything is based on the principle of performance: discipline and continuity cost energy, but are the key to success. The evening in Düsseldorf celebrated entrepreneurship and presented new projects – it’s great to be part of it.”
With live music, dancing and an authentic hut atmosphere – including with the Kitzbühel boys – the “Fête Alpine” lasted until late in the evening. With the “Fête Alpine”, Rich & Royal set an emotional accent at the start of the Düsseldorf Fashion Days and at the same time underlined the brand’s claim to actively shape exchange, inspiration and partnership.
