THEAtt, vanilla, caramel. Even the less experienced noses know that the “gourmand” fragrances are of great trend. But something is changing. The sweet and sugary notes of the “delicious” perfumes, in fact, are leaving room for the hints of rice.
Rice perfumes: reassuring and never intrusive
After whole seasons in which the taste for essences that recall sugary desserts and delicacy has been the master, it seems that the new trends are going towards something more subtle. The sweets of the perfumery are entering the sweet and delicate notes of rice. These fragrances began to make space between trends already at the beginning of 2023, when Diptyque has launched The Eau Papier, a musk and dusty aroma that evokes the steam rice. The fragrance has in fact quickly become one of the most popular perfumes of the brand. The same year, also by Annam, a Francesce brand inspired by Vietnamese perfumery, has launched White Rice. The perfume is then taken off on perfumetok, a corner of Tiktok in which the fragrance nerds share reviews and advice. Even even to say, the opinions on the product are enthusiastic.
The strength of a “multifaceted” fragrance
Rice -based perfumes are fascinating, because they offer a unique, but delicate fragrance. Rice, itself, does not have a very intense smell, but in perfumery it is used to evoke sensations of purity, comfort and freshness. Its use as a base for eau de toilette It can be seen as a way to create a soft, reassuring fragrance, just like a hug. Rice can be associated with a sensation of cleaning, which transmits to freshness and results decidedly reassuring.
Often it is combined with notes of white flowers, light woods, mosses or other accents of freshness to intensify the cleaning effect. In some compositions it is also common to find rice oilwhich, in addition to adding softness to the texture, can contribute to the creation of fragrances with a sweet and some touch. Some of the perfumes that use rice notes are inspired by Asian traditions, in which rice has a symbolic value of prosperity.
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