THEthe retinol it’s the ingredient that everyone mentions and everyone wants, a real must have for the skincare sector. Its fame does not arise by chance, in fact 87% of dermatologists consider it one of the most effective molecules to counteract the signs of skin aging. RoC® has been working on this molecule since 1995 with the aim of making it stable over time, effective and more tolerable, even when the skin is sensitive or the area is delicate such as the eye contour. RoC® has another innovation in store: the exploration of the interaction of retinol with the 20,000 genes of the human genome to develop increasingly personalized and high-performance formulas, a way to create a truly tailor-made product.
Since 1995, a history of research: 26 patents and an “enhanced” retinol
RoC® was the first brand to stabilize retinol in a cosmetic formula, paving the way for a more conscious and controlled use of this active. After over 25 years of research and 26 international patents registered, the patented RoC® Clinical Retinol is presented as a global reference in cosmetics. The most recent evolution is linked to the addition of a booster ingredient, Chromone, designed to enhance the effectiveness of retinol even at lower doses: the patented clinical Retinol RoC® is thus clinically proven to be up to 7 times more effective than standard retinol.
To better understand the effectiveness of retinol we asked Marie-Caroline Renault, Vice President and Global Innovation of RoC Skincare: “RoC Retinol is a gem. Not only does it offer very rapid results, so much so that in clinical studies a visible difference emerges after just one week, but what is extraordinary is that its effectiveness continues over time with repeated use. We even conducted a long-term test on patients and demonstrated that, even after a year of continuous use, the results continue to improve! RoC retinol is therefore a real investment, with both an immediate and long-term return.”
She also tells us how she herself is a “fan” of this molecule: “I started using retinol very early, around the age of twenty: at the time I did it to refine the texture of my skin and to have a luminous complexion even when I slept too little. And I never stopped! Today I use it to smooth wrinkles and firm my skin. People often think I look younger than my age, and I truly believe my consistency in using retinol has something to do with it.“
Clinically tested results even at low doses
According to RoC® there is no need to chase extreme concentrations if the active is designed to work effectively and tolerably on the skin.. Within the brand’s products, retinol remains active at a lower concentration than industry standards, making it suitable for all skin types, even the most sensitive, and completely compatible with the delicate area around the eyes. Furthermore, it is up to twice more stable than that used by other competitors and capable of maintaining constant activity for up to 12 consecutive hours. Not only that: it is more than four times more effective in promoting the natural production of hyaluronic acid, contributing to more hydrated, smooth and plump skin.
Three lines, one idea: tailor-made retinol
The RoC® proposal revolves around three families, developed in collaboration with an Advisory Board of dermatologists and cosmetic surgeons. Line Smoothing combines Retinol RoC® and hyaluronic acid and is indicated as ideal for those starting to treat the first signs. Deep Wrinkle combines RoC® Patented Clinical Retinol + minerals and is aimed at those looking for a more decisive action on deep wrinkles and more mature skin. Derm Correxion®instead, focuses on retinol “in its purest state” and on targeted solutions inspired by dermatological treatments, also designed as a complement or alternative to more invasive options.
Deep Wrinkle: the new Roc
Deep Wrinkle contains clinical retinol patented to act on the 3 signs of aging (deep wrinkles, dryness and loss of skin hydration).
For those who want a more targeted action on deep wrinkles, the new Deep Wrinkle Serum, Rich Cream and Night Cream routine helps reduce deep wrinkles on the face and neck and nourish the skin intensely.
Discover the new Deep Wrinkle line, at our authorized retailers in the group Benu.
RoC, which has always been a partner of the pharmacy channel, identifies BENU as a point of reference for advice on its skincare treatments.
Benu represents a continuously growing presence in the health panorama that places the person at the center through welcoming environments, advanced digital services and innovative projects dedicated to health and well-being.
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