Flowers For Society will become part of the Framework Studios GmbH portfolio, which also includes the brands Reternity and Hatline Lab.
Framework co-founder Tom Schmidt teased the plans for a new “project in the sneaker sector” in an interview a few weeks ago. It is now clear that the Hamburg sneaker brand of former Adidas manager Till Jagla is moving under the umbrella of the company based in Delmenhorst, Lower Saxony, which specializes in brand co-building and fashion sourcing.
Schmidt confirmed the partnership at FashionUnited’s request. He also announced on the career network Linkedin that the company will be represented for the first time at the Sneaker trade fair MeetnBuy organized by the Sport 2000 trade association in Mainhausen on Wednesday and Thursday to present the brands Reternity, Hatline Lab and Flowers for Society.
