The Italian fashion brand Replay has significantly expanded its global presence in recent months. The clothing supplier announced on Wednesday that there have been 22 new international openings since the beginning of 2021. According to the company, this included “mono-brand shops, corner shops and shop-in-shops”.
In addition to a new store in Doha, Replay has also opened stores in Egypt, South Africa, Dubai, Hungary, Serbia, Russia, Singapore and Australia since the beginning of last year. The new openings “in key cities in Asia-Pacific, Europe, the Middle East and Africa are intended to consolidate the brand’s global positioning,” the company said.
Matteo Sinigaglia, CEO of Replay’s parent company Fashion Box SpA, explained the company’s growth strategy: “We are very satisfied with the progress of our sales expansion plan,” he said in a statement. “By focusing on entering new markets and strengthening existing ones, we can grow in a healthy and organic way. We are now present on every continent and are working to expand our presence in areas of great interest.”