Red Cross and team behind Bier from Average Rob after fuss around the Plasmadonation campaign: “Our beer is not a lures”

A great deal of fuss has arisen around a new campaign that launched Red Cross-Flanders together with the popular beer brand ‘Tout Bien’ from influencer Average Rob. To make young people warm for plasmadonation, they get two cans of beer cans, including an alcohol -free variant. “In this way, the Red Cross strengthens the message that alcohol is innocent,” responded the Flemish expertise center for alcohol and other drugs (VAD). “We just want to give the message that the non -alcoholic variant is a very strong alternative,” said the Red Cross.

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