Formula 1 world champion Max Verstappen is the new brand ambassador for Alphatauri.
On the racetrack he is Red Bull Pilot, away from it, he is now promoting the brand belonging to the Austrian mixed group, Red Bull said on Tuesday. Verstappen will wear the outerwear provider’s clothing on the trips to all 24 races of the 2025 season.
“It’s great to be an ambassador. I’ve been wearing the clothes for a while and I’m very excited to see what will come next, ”said Verstappen. “For me it is just fantastic to be able to wear stylish clothes on and next to the race track and at home. To be honest, I wear them everywhere. “
Alphatauri himself is no longer represented as the namesake of an F1 team in the tournament. Since last year, the brand has been acting as the official clothing partner of the Fédération Internationale de L’Automobile (FIA) and thus dresses in the racing commission.
Former comma product chief takes over at Alphatauri
There has also been a lot going on in the management of Alphatauri. After Karl-Heinz Lauterbach as Head of Global Consumer Product at Red Bull took over the Energy Wear area, the license business and the Alphatauri management, Alphatauri CEO Ahmet Mercan changed the role within the group shortly afterwards. According to its own information, it has been active at the LinkedIn career network since July as a Global Head of Motorsports Corporate Projects. At Alphatauri, Lauterbach now gets support from Isabelle Ko. The former comma product manager has been active as a Global Head of Alphatauri since July.
“As a premium lifestyle fashion brand, we combine sports and fashion,” said Ko. “Our collections guarantee comfort and style all day, and Max Verstappen is the perfect representation for it.”