Founded in 2021, Barcelona-based Recovo began as a B2B marketplace for textile surpluses. Now it is starting a new phase and is bringing recommerce software for end consumers onto the market. The aim is to enable fashion brands to integrate a resale channel for used clothing or returns directly into their own digital platforms.
In this new phase of the company, Recovo is focusing on the premium segment and the international expansion of its model – with particular attention to the markets in France and Germany. According to the founders, the goal is to “consolidate a system that allows brands to manage the circularity of their products with a single tool. At the same time, it adapts to European regulation that drives expanded producer responsibility for textile waste.”
Plug-and-play solution for circular consumption
The new service, called Recovo Recommerce, offers a plug-and-play solution that allows brands to seamlessly integrate a resale area into their website under their own visual identity – similar to Zara with its Zara Pre-Owned platform. The solution is ready to use out of the box and does not require complex technical development or extensive configuration by the brand.
Customers can resell used items via the platform and receive digital credits that can only be redeemed in the respective brand’s catalog. This model not only promotes customer loyalty but also helps reduce textile waste.
AI-powered resale processes
The software relies on artificial intelligence to automate inventory management and item publishing. The system recognizes and authenticates the garments, sets competitive resale prices based on market data and automatically creates the product description. The process is particularly efficient for returns with labels, which are processed completely automatically.
The strategic change of course follows the establishment of a network of around 1,100 customers in the previous marketplace phase. During this time, Recovo also worked with traceability partners to measure the environmental impact of each transaction. In total, over 1.7 million meters of material were returned to the cycle of use in more than 16 European countries.
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